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The newspaper industry revenue stream is under pressure as advertisers are turning to other channels, which deliver a higher ROI through a more targeted and personalized approach. Now, with high-speed digital technology and the width necessary to print newspapers in their original format, it is possible to apply the successful one-to-one target model of direct mail to the newspaper industry. This approach results in a more profitable customer response to targeted advertising. Additionally newspapers may further explore opportunities in short-run distributed print, niche publications or special editions, and micro-zone publishing.
Digital book printing has seen widespread growth as publishers and printers are transitioning from offset to digital production. With the new larger print width on the Océ JetStream 3300 system, more books can be produced in less time and with less waste. The wider format supports digital printing of 12- and 16-page book signatures, further positioning digital production as a viable alternative to offset book printing.
The Océ JetStream 2800 and JetStream 3300 are based on the common an proven Océ DigiDot inkjet technology, and the Océ SRA MP (Massively Parallel) controller architecture. This supports a clear growth path and compatible workflow across all JetStream engines. Users also benefit from the reliability, print quality and media range associated with the JetStream family.