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Canon Celebrates 13th Consecutive Year of No. 1 Share of Global Interchangeable-Lens Digital Camera Market


SINGAPORE, 29 March 2016 – Canon today announced that the Company’s interchangeable-lens digital cameras (digital SLR and compact-system cameras) have maintained the No. 1 share of the global market for 13 consecutive years from 2003 to 2015.1

Canon, which develops the key components featured in its interchangeable-lens cameras – the CMOS image sensors, image processors and interchangeable lenses – employs these cutting-edge technologies across its entire product lineup, from entry-level models to professional-use flagship cameras. Through its robust product lineup that effectively responds to the needs of a wide range of users, Canon has continuously secured the top global share within the industry.

In 2003, the dawn of digital SLR cameras, Canon introduced its breakthrough EOS 300D (EOS Digital Rebel or EOS Kiss Digital in other regions). This groundbreaking camera, which was competitively priced and featured a compact, lightweight design, captured the top share of the global market and set the stage for growth in the digital SLR market. Since that time, Canon has continued to launch a range of epoch-making products, including the professional-model EOS-1D series and the EOS 5D series which, equipped with a 35mm full-frame sensor, paved the way for digital SLR video recording.

During 2015, Canon introduced an impressive lineup of new interchangeable-lens camera products that supported the Company’s achievement of a 13th consecutive year at the top of the global market. In June, the Company released the EOS 5DS and 5DS R digital SLR cameras, which realize the world's highest pixel count2 with approximately 50.6-megapixel resolution; while in April the EOS 760D (EOS Rebel T6s or EOS 8000D) and EOS 750D (EOS Rebel T6i or EOS Kiss X8i) digital SLR cameras were released. Also, in March, Canon launched the EOS M3 Mirrorless camera.

Additionally, further bolstering Canon’s product lineup designed to meet the specific needs of a diverse user base, the Company announced in February this year the introduction of the EOS-1D X Mark II, capable of high-speed 14 frame-per-second continuous shooting, and the EOS 80D, which combines full-fledged still image capture performance with exceptional movie-shooting operability. Also, the extensive EF lens-series lineup, production of which surpassed the 110 million unit mark in June 2015, currently comprises a total of 98 models3 and represents one of Canon's biggest strengths, supporting the EOS series by enabling a wide array of shooting possibilities and rich expressive capabilities.

Through the further refining of its diverse imaging technologies, based on the Company’s core optical technologies, Canon will continue striving to create attractive and reliable products aimed at contributing to expanding the culture of photographic and video imaging.

1 Based on a survey by Canon.
2 Among digital SLR cameras equipped with a 35mm full-frame image sensor. As of March 29, 2016, according to a Canon survey.
3 Includes EF Cinema Lenses. As of February 2016.

About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at www.canon-asia.com.