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Rediscover the Simple Joy of Photography with Canon's New Lifestyle Cameras The new PowerShot SX430 IS is a high zoom compact with a stable grip, while the ultra-compact IXUS 190 and IXUS 185 are perfect for everyday photography.


SINGAPORE, 5 January 2017 – Canon today announced three new cameras in its PowerShot SX and IXUS range. The PowerShot SX430 IS is equipped with a powerful 45x wide zoom lens, making it well suited for landscape photography and in capturing details of faraway subjects. The IXUS 190 and IXUS 185 are ultra-compact, intuitive to use while still packed with useful features to make photography a breeze for anyone. Equipped with Wi-Fi and NFC connectivity, users of the IXUS 190 and PowerShot SX430 IS can easily share their images while on the go.

"With the introduction of these cameras, users are now equipped not just with quality and affordability, but also with a fun-size and stylish accessory, that can be easily carried around to capture everyday memories" said Naohiko Hayashi, Senior Director and General Manager for Regional ICP Sales and Marketing, Canon Singapore. "For those who love the great outdoors, the PowerShot SX430 IS with powerful zoom capability, will perform beautifully in both wide landscapes and far off telephoto shots."

Small but Powerful
With its nifty design and lightweight body, the cameras are perfect for capturing life's special moments. Powered by the DIGIC 4+ image processor and a 20 megapixel CCD image sensor, image clarity and brightness is assured, despite its compact body size.

Using Canon's ZoomPlus technology, users can effectively double the zoom range without a noticeable loss in image quality. With a powerful 45x optical zoom in the PowerShot SX430 IS and ZoomPlus up to 90x, users will be able to get sharp images of subjects at a far distance. The IXUS 190 and IXUS 185 have 10x and 8x zoom lenses respectively, expandable to 20x and 16x with ZoomPlus. The PowerShot SX430 IS and IXUS 190 are also equipped with IS technology to maintain stability when shooting at long zooms, for sharper images.

Simple and intuitive interface
With a date stamp function that records the date and time on the actual image, it becomes much easier for users to keep track of their memories. A simple glance at the photo will reveal when it was taken, so user can save on the hassle of checking the EXIF file data on computer or device. Date stamped photos will also makes organization in photo albums much easier.

For those new to photography, the IXUS 190 and IXUS 185 has an Easy Auto mode, which disables all non-essential buttons, thus making it easy for users to simply point and shoot.

Connect, transfer and upload
For the utmost convenience to share on the go, the PowerShot SX430 IS and IXUS 190 are equipped with Wi-Fi and NFC capabilities. Users can connect the camera to their smartphones, printers and computers, allowing for the swift transfer of images and videos or even upload directly to social networks like Facebook and Flickr. With NFC technology, users can tap the camera on another NFC-enabled device, instantly pairing the two for easy transfer of images.

Product specifications
PowerShot SX430 IS
Image sensor: 1/2.3-inch 20.0 megapixel CCD sensor
Imaging processor: DIGIC 4+
Lens: 45x IS 24-1080mm
Monitor: 3.0-inch, approx. 230,000 dots
Movie: HD 25 fps
Connectivity: Wi-Fi / NFC
Dimensions: Approx. 104.4 x 69.1 x 85.1mm
Weight: Approx. 323g

IXUS 190
Image sensor: 1/2.3-inch 20.0 megapixel CCD sensor
Imaging processor: DIGIC 4+
Lens: 10x IS 24-240mm
Monitor: 2.7-inch LCD, approx. 230,000 dots
Movie: HD 25 fps
Connectivity: Wi-Fi / NFC
Dimensions: Approx. 95.3 x 56.8 x 23.6mm
Weight: Approx. 137g

IXUS 185
Image sensor: 1/2.3-inch 20.0 megapixel CCD sensor
Imaging processor: DIGIC 4+
Lens: 8x 28-224mm
Monitor: 2.7-inch LCD, approx. 230,000 dots
Movie: HD 25 fps
Dimensions: Approx. 95.2 x 54.3 x 22.1mm
Weight: Approx. 126g

About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc. has a global network of close to 300 companies and employs close to 200,000 people worldwide. It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D. Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years. As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at www.canon-asia.com.