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Canon EOS System Celebrates 30th Anniversary


SINGAPORE, 5 January 2017 – Canon Inc. will celebrate in March the 30th anniversary of the launch of the Company's EOS System, which includes EOS-series interchangeable-lens cameras and a diverse range of system accessories, beginning with interchangeable EF lenses.

Canon's EOS System made its debut in March 1987 with the launch of the EOS 650 single-lens reflex (SLR) camera and EF lenses.1 An acronym of "Electro Optical System" while also carrying the name of the Greek goddess of the dawn, the EOS series saw first light in 1987 as the world's first fully electronic mount system, representing a new generation of AF SLR cameras.

With all the digital camera key devices – the CMOS sensor, image processor and interchangeable lenses – utilized by the EOS System developed in-house, a strong product lineup began to take shape as the basic performance of each product steadily increased. Playing to this strength, Canon released the first entry-level DSLR in September 2003, the EOS 300D (EOS Kiss Digital or EOS Digital Rebel in other regions), ushering in a new digital era.

With the EOS 300D highly praised for its compact, lightweight design, user-friendliness and competitive price, Canon seized an overwhelming portion of the interchangeable-lens camera market that year, taking the No.1 share, which it has held for 13 consecutive years through 2015. What's more, thanks to long-term support from customers, in November 2015, cumulative production of EOS-series cameras reached 80 million units, and in August 2016, the total number of EF lenses produced surpassed the 120 million-unit mark.

Since its debut in 1987, the EOS System has consistently aimed to expand the boundaries of photographic expression, and with Canon's optical technology at its core, the Company continues to refine its imaging technology and strengthen and expand the EOS System. In 2008, the Company released the EOS 5D Mark II, the world's first digital SLR camera equipped with a Full HD video function, facilitating the widespread adoption of digital SLR cameras as a tool for capturing video, and in 2012, that video technology was transformed for the B-to-B sphere in the form of the Cinema EOS System, introduced to the world in Hollywood, California. Now, the EOS System, including the Cinema EOS System, comprises 24 models2 with a selection of 97 EF lens models. With this rich product lineup, the EOS System meets the various needs of different users.

Canon will continue to refine its diverse imaging technologies based on its core optical technology, combining still-image, video and network capabilities to expand and create an even stronger EOS System that meets the needs of increasingly diverse users to promote the spread of photo and video culture. What's more, thanks to advances in imaging technology, Canon is opening up new expressive avenues, where texture, three-dimensionality and a sense of realism can be recreated in both still images and videos, to support appealing imaging experiences.

1 The EF35-70mm f/3.5-4.5, EF35-105mm f/3.5-4.5 and EF50mm f/1.8 were released alongside the EOS 650.
2 Includes digital cinema cameras, compact-system cameras and film cameras.

About Canon Singapore Pte. Ltd.
Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company leads 18 other countries including subsidiaries in India, Malaysia, Thailand and Vietnam. The parent company Canon Inc has a global network of close to 300 companies and employs close to 200,000 people worldwide.  It is dedicated to the advancement in technology and innovation and commits more than 8% of its total revenue each year to R&D.  Canon is consistently one of the top few companies to earn the most number of patents over the last 20 years.  As a Fortune Global 500 company, Canon is guided by its kyosei philosophy that focuses on living and working together for the common good. 

More information is available at www.canon-asia.com.